Almost 95% of the American population tends to skip the part where they read the tech manuals of the gadgets they buy or at least that’s what researchers found out by taking a closer look at what gets returned due to malfunctions.

Complaints get filed and $13 billion in products get returned every year, apparently for not working but only 5% have real technical issues. Most of the gadgets are returned because they don’t meet the satisfaction level of the customer or because they are so complex that it’s too confusing to use them.

Sources believe that this trend could be related to the complexity or the hidden nature of gadgets these days and not because Americans don’t read the manual on how to set it up correctly. It could also be due to the fact that the reading habit is slowly decreasing?

image by Justin D M

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