Who’s Google? It’s the world’s most popular internet search engine, that is backed by a complex algorithm that was developed by geniuses with computers, Larry Page and Sergey Brin - the founders. They’re the leaders of search, but today the question is … for how long? Very long I think.

According to comScore’s latest figures the US search market is dominated with a stunning 61.5% by Google, then we have Yahoo with 20.9%, 9.2% for MSN, 4.3% for Ask.com and 4.1% for Aol. But where are those dot.com startups that want to revolutionize the industry? Where’s Mahalo or Cuil or Quintura? There’s probably a reason why I can’t find them on the list, right?

Google is going to stay king over search for a long time because their system is very good. Not flawless, but very good. But will they stay there forever? Probably not. Why? Microsoft and Yahoo! are always looking for some hot startups - with great ideas - to buy. Live Search from MSFT is getting better and better after they bought Powerset.

Another way of dethroning Google is to make it return bad results. I’m not talking of those people trying to spam their listings - it’s only available for a few hours/days and when found, it goes down. I’m talking about major websites asking to be removed from the search results. But who’s going to do that? Probably no one!

If Microsoft and Yahoo should learn anything from Google’s initial success, it’s that getting “rid” of users quickly is more important than keeping them searching. Sure, it sounds counter-intuitive, but it worked for Google - ArsTechinca

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