Finally Microsoft has unveiled its new line of Zunes, which includes three new media players featuring touch-sensitive buttons for easy navigation, Wi-Fi to sync music, movies and photos wirelessly and flash memory for two of them.

Its seems the new line will gain success immediately. The top model features 80GB hard drive, a 3.2-inch screen and it is slimmer than the old 30GB model. The 80GB hard drive player is available in black and ships with a set of “premium” in-ear headphones for only $249.99. The deal is more than amazing as the old 30GB Zune retails for $200. Thus the customers will find it attractive – a new model with double memory storage for an extra $50. The other two Zunes use flash memory. The 4GB model, described as ultraportable, is priced at $149.99, while the 8GB version is $199.99.

Like the old models, Zune players feature incorporated FM radio and as I told you above, they support wireless sync to transfer files. Besides, the new generation sports a scratch-resistant glass screen and a new navigation button. The touch-sensitive control is a combination between a mouse-button and a touch pad, allowing the users to scroll down the tracks, to select songs or to change the volume. It looks much like the Click Wheel on Apple’s iPods. However, Microsoft can’t compete at this time Apple, as they have a little share of the market. For example, Microsoft has sold 1.2 million players in one year, while Apple has sold over 100 million players since 2001, when the iPod had been launched.
Microsoft has greatly expanded the social aspects of its new media players, by launching the Zune Social, a beta online music community. Zune Social aims to create a powerful online community, allowing its users to share music, to send and receive recommendations and of course to find some friends. The company also restocked and redesigned its Zune Marketplace online store. Now the catalog includes over 1 million MP3 files that are not protected by DRM (digital rights management). I think iTunes has a rival.
via Yahoo News