Were you expecting it? I wasn’t, but I bet those Japanese with their funky ringtones do. Apparently the new mobile phones from NTT DoCoMo will be equipped with fragrance cartridges accessed via IR if and when you want to download a fragrance playlist on your mobile phones. These are all funny words but it’s going to be real.

But wait, the weirdness is not over. NTT DoCoMo is ready to partner with mobile content providers to match the scent with your horoscope, the weather or the music you listen.

Do you think they’re going to get market share? Probably, in Japan!

via TokyoMango