It looks like AT&T, that recently acquired Cingular, the company that will market the iPhone when it’s released, works hard to ensure the backend of its own systems to be able to sell it to enterprises. This however is still something not officially confirmed since we don’t have anyone from AT&T saying it out loud, only a spoke man under anonymity.

However if this is true it’s not going to look good. Mobile phones marketing gurus are against the proposal and their reasons are reasonable:

1. We all know how Mac computers are not a standard be it for companies or home use, and that’s because people are close-mouthed to use it widely. This is the first phone they will launch and targeting the wrong clients would put it in disgrace.

2. For business it has a few shortcomings like “no removable battery” and that is a must if we think that the new iPhone has multiple processors and will eat lots and lots of Volts.

3. Dialing and browsing with your finger only, because of the touchscreen, you cannot think this is good for business. Could you dial while driving?

4. Running OS X, will not give the option of writing new applications for the company because you need an open OS. This doesn’t happen with Windows Mobile or Symbian, therefore enterprises will move to BlackBerry or other Windows Mobile phones.

5. Why would a company buy its employee a mobile phone with plenty of storage for their digital music collections? Do I want him focused on Eminem and Beyonce or on the business?

Waiting to see if AT&T is really preparing for enterprises or not, because the reasons above really make a good case against the idea. - ALEX ION
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Filed under Apple, News, iPhone