Google Closed DoubleClick Deal
Posted March 12th, 2008 by Alex Ion
Hours after receiving anti-trust clearance from the European Commission, Google closed their DoubleClick acquisition and took over management right away. The merger has been announced one year ago when the U.S. anti trust authorities gave it green light.
While there has been voices objecting against the ruling the EU Commission said
“Google and DoubleClick were not exerting major competitive constraints on each other’s activities and could, therefore, not be considered as competitors at the moment”
DoubleClick is one of the biggest ad serving companies and it was bought by Google for $3.1 billion in cash. Google (NASDAQ:GOOG) shares rose 4 percent after the news to $430.19.
via Yahoo!News (photo by vividcontext.com)
